R. E. Morss and J. L. Demuth and J. K. Lazo.
Communicating Uncertainty in Weather Forecasts: A Survey of the U.S. Public.
In Weather and Forecasting, vol. 23, no. 5, pp. 974--991, 2008.

Bibtex:

@Article{        morss:2008:CUWF,
  title =        {Communicating Uncertainty in Weather Forecasts: A
                  Survey of the U.S. Public},
  author =       {R. E. Morss and J. L. Demuth and J. K. Lazo},
  journal =      {Weather and Forecasting},
  volume =       {23},
  number =       {5},
  pages =        {974--991},
  year =         {2008},
}