John W. Tukey.
Data-Based Graphics: Visual Display in the Decades to Come.
In Statistical Science, vol. 5, no. 3, pp. 327--339, 1990.

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Abstract:

Visual display based on data deserves careful attention to a long list of ideas and questions (19 are discussed below). While classical views of graphical display need to be re-examined and selectively used, the computer-mainly as display maker, but significantly as number cruncher- has so greatly enhanced our potentialities that we have much to explore and many important steps to take. In particular, we need to pay serious and continuing attention to securing: (a) immediate and strong impact, (b) easy flow of attention across parallel elements, (c) planning to show phenomena, not numbers, (d) attention to both prospecting for what the data might show and transfer (to others) of what we have learned from it, (e) partnership with computation, and (f) putting disproportionate response to work. The next decade or two should see major advances.

Bibtex:

@Article{        tukey:1990:VDDC,
  author = 	 {John W. Tukey},
  title = 	 {Data-Based Graphics: Visual Display in the Decades to Come},
  journal = 	 {Statistical Science},
  year = 	 {1990},
  volume = 	 {5},
  number = 	 {3},
  pages = 	 {327--339},
  month = 	 {August},
}

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References:

BERTIN, J. (1983). Semiology of Graphics. Univ. Wisconsin Press, Madison. (Translation of the Semiologie Graphique, 2nd ed., Mouton and Gauthier-Villars, Paris, 1973.)
HOAGLIN, D. C. and TUKEY, J. W. (1985n). Checking the shape of discrete distributions. In Exploring Data Tables, Trends, and Shapes (D. C. Hoaglin, F. Mosteller and J. W. Tukey, eds.) 345-416. Wiley, New York.
TUFTE, E. R. (1983). The Visual Display of Quantitative Information. Graphics Press, Cheshire, Conn.
TUKEY, J. W. (1977a). Exploratory Data Analysis. Addison-Wesley, Reading, Mass.
TUKEY, J. W. and TUKEY, P. A. (1990). Dynamic graphical display of data can be "low tech"-and projected! Unpublished manuscript.